Friday, July 10, 2009

ALERT: Chrysler rips ‘for sale’ sign off Dodge Viper business

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Friday, July 10, 2009

The Dodge Viper SRT10 (Chrysler)
Chrysler rips ‘for sale’ sign off Dodge Viper business
By Greg Migliore | 07/10/09, 5:25 pm et
The Dodge Viper has received a reprieve.
After nearly a year of trying to sell the iconic sports car business, Chrysler said Friday it will continue to build the Viper SRT10.
Production was expected to end at the Connor Avenue Assembly Plant in Detroit, known as the “Snake Pit,” in December.
But the new Chrysler has reversed its decision after a review of the company’s products, and top executives found the Viper to be a viable business going forward. The current lineup, including the ACR and competition versions, will continue.
“It’s off the table,” a spokesman said.
Chrysler emerged from bankruptcy in June, and the new company is led by Fiat. The Viper plant was the first to re-start production.
More than 25,000 Vipers have been...



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